Welcome to AI Tool Report!

Monday’s top story: Elon Musk is suing the state of California over a deepfake law that requires large online platforms to delete or label AI-generated election-related deepfakes.

🔒 Protect your personal information from AI scammers with Incogni.

🌤️ This Morning on AI Tool Report

1. 🛑 Musk sues California over deepfake law

2. 🔒 How to protect your online information with Incogni

3. 🤐 Musk reveals telling insights into OpenAI

4. 💼 How to become an AI consultant with Innovating with AI

5. 🌎 How to continuously learn about culture using ChatGPT

6. 🏈 ESPN testing AI avatar ‘FACTS’

7. 🎄Coca-Cola not ‘always-the-real-thing’?

Read Time: 5 minutes

FACT OF THE DAY

🤔 According to research, 40% of users utilize Google Gemini for research purposes, 30% use it for creativity, 20% for productivity, and 10% for entertainment.

STOCK MARKETS

🐌 Market dynamics shifted last week from bullish to bearish in the short term. The Nasdaq tech index is on a 5-day losing streak, dropping 3.38%. This selling pressure intensified towards the end of the week after FED Chairman J. Powell warned markets of slower-than-expected cuts. Learn more.

 — — — — — — —

REGULATIONS

🛑 Musk sues California over deepfake law

Our Report: On behalf of his social media platform, X (formerly Twitter), Elon Musk is suing California over a recently signed Law (Defending Democracy from Deepfake Deception, otherwise known as AB-2655) that requires large online platforms—with over 1M users—to delete or label AI-generated election-related deepfakes and establish procedures for reporting false information about elections.

🔑 Key Points:

• In a 65-page complaint, Musk states that AB-2655 violates the First and Fourteenth Amendments and will inevitably lead to the “censorship of wide swaths of valuable political speech and commentary.”

• He argues that the legislation does nothing to protect users whose content has been unfairly censored, and enables the Government to dictate and make the “ultimate determination on what speech is permissible.”

• The bill comes after Musk helped spread a deepfake of VP Kamala Harris in July, prompting California Governor, Gavin Newsom, to commit to signing a bill “within weeks” to ensure “this type of behavior” is classed illegal.

🤔 Why you should care: Musk's lawsuit comes just weeks after a federal judge blocked a related bill—AB-2839—designed to allow people to sue for damages over election deepfakes, calling it a violation of the First Amendment, which Musk publicly praised and is using to try and block this bill.

 — — — — — — —

TOGETHER WITH INCOGNI

AI is fueling a scammer's paradise. Protect your personal info—get it off the web!

You’ve likely received a sketchy phonecall, text, or email asking for $$$. It might've been easy to spot, but with deepfakes and AI, scams are getting trickier.

Scammers use your personal data, often bought legally from data brokers who sell your mobile number, DOB, SSN, and more. 

Incogni scrubs your data from the web, taking on 175+ data brokers on your behalf.

Unlike others, Incogni deletes your info from all broker types, including people search sites where anyone can get your details for a few bucks.

1. Meco is a distraction-free space for reading and discovering newsletters, separate from the inbox ⭐⭐⭐⭐⭐ / 5 (Trustpilot)

2. Buddler generates SEO copy from Google Search data

3. Todof creates AI-generated reminders

— — — — — — —

INTERNAL POLITICS

🤐 Musk reveals telling insights into OpenAI

Our Report: Elon Musk’s ongoing lawsuit against OpenAI (for deceiving him into founding the company under “hot-air” philanthropy pretences to develop AI to benefit humanity) has exposed a set of emails—between Musk, OpenAI CEO Sam Altman, co-founder Greg Brockman, and former Chief Scientist Ilya Sutskever—that reveal some interesting insights into the internal goings-on during the early days and some of the most tumultuous times for the start-up.

🔑 Key Points:

• One email divulged that Altman and Brockman were intent on doing whatever it took to beat rival Google DeepMind, including increasing founding members' salary compensation to $200k, which Musk backed.

• Another revealed that Sutskever (who quit this year over safety concerns) felt that Musk—while he was at OpenAI—and Altman were running a dictatorship and wanted complete control over the development of AGI.

• They also disclosed that OpenAI was considering buying chipmaker Cerebras, using Tesla resources, because Musk wanted OpenAI to be Tesla’s ‘golden goose’ to increase Tesla’s market cap and fund further AI development.

🤔 Why you should care: Perhaps the most telling titbit, garnered from these emails, was that Microsoft was in the picture from as early as 2016, offering OpenAI $60M worth of compute in exchange for “evangelizing” one another, which Musk found nauseating, writing “it would be worth way more than $60M not to seem like Microsoft’s b*tch.”

— — — — — — —

TOGETHER WITH INNOVATING WITH AI

💼 Want to become an AI Consultant?

The AI consulting market is about to grow by a factor of 8X – from $6.9B to $54.7B in 2032.

But how does an AI enthusiast become an AI consultant?

How well you answer that question makes the difference between just “having AI ideas” and being handsomely compensated for contributing to your organization’s AI transformation.

Thankfully, you don’t have to go it alone – our friends at Innovating with AI have welcomed 300 students into The AI Consultancy Project, their program that trains you to build a business as an AI consultant.

Some of the highlights current students are excited about:

• The tools and frameworks to find clients and deliver top-notch services

• A 6-month plan to build a 6-figure AI consulting business

• Students getting their first AI client in as little as 3 days

And, as a reader of AI Tool Report, you get early access to the next enrollment cycle.

— — — — — — —

Monday’s Prompt: How to continuously learn about culture using ChatGPT

Type this prompt into ChatGPT:

Results: After typing this prompt, you will get a framework that will help you continuously learn about different cultures and adapt to global society.

P.S. Use the Prompt Engineer GPT by AI Tool report to 10x your prompts.

It’s not too late! Join the AI Reports AI Skill Sprint on Skool and master 6 crucial AI skills in just 6 weeks…

Course 2 (Tomorrow, Tuesday 19th November): How AI Can 10x The Effectiveness of Your Business Newsletters

✅ What You'll Learn: Course 2 is with entrepreneur, Louis Shulman, and he will take you through how and why you should leverage AI to draft, research, plan, analyze, and optimize newsletters, troubleshoot any tech issues, and use it to launch, grow, and maintain your newsletter following.

🫱🏻‍🫲🏻 Connect with Louis here

— — — — — — —

ANALYTICS

🏈 ESPN testing AI avatar ‘FACTS’

• US cable channel, ESPN, is testing an AI-powered avatar, called FACTS, which draws on the Football Power Index, player statistics, and game schedule data, to deliver "education and fun around sports analytics."

• FACTS is a bot version of Howie Schwab—ESPN’s first statistician and the star of the game show ‘Stump the Schwab’—and builds on ESPN’s foray into AI, following the release of its AI-written game recaps.

• FACTS will not “replace journalists or on-air talent,” but will enable “ESPN analytics' data to be accessible to fans," which could redefine how ESPN blends analytics and entertainment for sports fans.

— — — — — — —

ADVERTISING

🎄Coca-Cola not ‘always-the-real-thing’?

• Coca-Cola has made an AI-generated version of its classic Christmas ad “Holidays are Coming” from the ‘90s, which features a fleet of Coke trucks spreading holiday spirit as they drive through the snow.

• The ad has been recreated before, but this is the first time Coke has used AI, and although the concept is the same, the updated ad includes AI-generated animals (namely the Coke-synonymous polar bears).

• But rather than spreading festive joy, the ad has been slammed for being ‘unnatural,’ “creepy” and a “poor imitation” of the classic ad, with many saying Coca-Cola can no longer use the slogan: 'always-the-real-thing.'

We read your emails, comments, and poll replies daily.

Hit reply and tell us what you want more of!

Got a friend who needs to learn more about AI? Sign them up to the AI Tool Report, here.

Until next time, Martin & Liam.

P.S. Don’t forget, you can unsubscribe if you don’t want us to land in your inbox anymore.